About the brand
I revitalized the brand visuals for a noodle farm, specialising in sundried noodles. The noodle shop owners were looking to attract younger customers to their product. Because the noodle farm made their noodles by hand using natural ingredients, we decided to create a design that looked handwritten, to reflect the simple purity of their food.
My Role
My goal was to introduce the clients’ personalities and the local environment into the visuals of the brand. During the design process, I visited the noodle farm in-person at sunrise to help with the noodle-making. This experience helped me to gain a better understanding of the clients, their product and the environment, so their new designs could feel as authentic as their product.
